Social networking channels play a prominent role in the e-commerce business. Customers love to share and talk about products with their friends and followers. On the other hand, companies are using this platform for engaging consumers and diverting traffic to their online stores.
There are many applications of social media uses in an e-commerce business. You can allow social login ability, create chatbots for messenger, display social media updates on the store website, using a Facebook open graph, Twitter card for sharing posts related to product.